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Write Headlines and Titles for Better Clickbait

Originally from MOZ. When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying […]

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Geo-Targeted Local Landing Pages That Really Rank and Convert

Great Whiteboard Friday from Rand Fishkin at MOZ. Enjoy! One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a […]

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How to Use Google Plus for SEO

Using Google Plus for SEO offers great opportunities for improving your website’s search engine rankings, increasing visibility, and helping to position yourself as an expert in your niche. Sound familiar? You’ve all heard some variation of this before. Google Plus has consistently proven itself to be a powerful platform for integrating online marketing efforts and […]

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Local SEO Checklist for 2015

Understanding how to optimize your local business’ website to capture local search will be instrumental to your online success more than ever before next year. While such a statement may seem obvious far too many local sites are optimized for general search, bringing in unqualified traffic that is located nowhere near their place of businesses. […]

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How Do I Successfully Run SEO Tests On My Website?

Wondering if your website is positioned for best the best SEO results possible? Check out this great Whiteboard Friday video by Mr. Rand Fishkin at MOZ. He explains three major things that should be looked at to ensure a properly optimized website. Enjoy! For those that love to read, here’s the Video Transcription Howdy Moz […]

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10 Tips For Local Search Success

The key to getting started is building a strong foundation for local search success by checking off the basics. From there, you can take advantage of other opportunities, including paid media, to generate even greater visibility for your brand. Here are my top 10 tips for best positioning your business in local search: 1. Ensure […]

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15 Ways to Improve Your Business Blog

Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media. Seasoned marketers know the […]

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Maximize Your Social Media Strategy in Just 4 Steps

Written by Steve Groller for Moz. In the agency space, we often find ourselves on one side of an epic conflict. The battleground: the lush, rolling hills of the digital marketing landscape. The weapon of choice: social media marketing. Marketing officers (and their overseers in senior management) always seem to want very particular results regarding social; […]

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Transforming Formula One: 2014 Rules Explained (Full Version)

Thursday Toss-Up! For this weeks Thursday Toss-Up, we chose this incredible video illustrating the new Formula 1 racing rules and car differences for 2014. Enjoy!

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