Understanding the Importance of Google My Business

First things first: Let’s make sure you have a Google My Business profile and that it’s properly setup. Google My Business is essential for local SEO. Aside for being one of the best free SEO tools out there, it’s critical to the health of your local SEO results.

In the past, broad keyword searches were dominated by large corporations and big brands. Now, broad queries with large search volumes are showing local results, and smaller mom and pop businesses – a win for local!

Google My Business: How Important is it for Local SEO?

Let’s allow our local SEO experts to weigh in on it:

Greg Gifford:

GMB is incredibly important, but it’s going to lose prominence now that they’re removing all location information from the GMB listings.

There’ll now simply be a social interface (on a social network that no one is using). But – the GMB dashboard still feeds the info to Maps and the Knowledge Box for a business, so it’s still of vital importance to claim your location and fill out your info.

Kevin Gibbons:

The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is essential for local SEO.

If you are searching on a mobile device you will see that organic results are now shown below the fold (you have to scroll down to see them) and there are now only the top three Google local results being shown – so due to the on-page real estate Google local can take up, there’s huge traffic opportunities for being listed for competitive searches.

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Max Holloway:

GMB is incredibly important for local SEO. Without it you won’t be appearing on any local map listings in the SERPs which Google displays for the vast majority of local queries.

Raj Nijjer:

Critical. It’s the centerpiece and fundamental to any local campaign! You simply don’t exist if you don’t create a Google my business page for your local business.
What are the most important things businesses can do to optimise their Google local listings?

Greg:

It’s absolutely important that the number listed is a local number, and that it matches the number displayed on the landing page it links to.

It’s super important to use the actual business name and choose the correct categories as well. Beyond that, my suspicion is that nothing else will matter after the change.

What are the most important things businesses can do to optimize their Google local listings?

Greg:

It’s absolutely important that the number listed is a local number, and that it matches the number displayed on the landing page it links to.

It’s super important to use the actual business name and choose the correct categories as well. Beyond that, my suspicion is that nothing else will matter after the change.

Kevin Gibbons:

I wrote a guide on this last year which should be a good starting point, but to pick out some of the key points – I would strongly suggest:

  • Firstly claim your listing, as often many people don’t.
  • Ensure your details are up-to-date (previously you might not have accepted Credit Cards).
  • Double check your opening hours and phone number as these often change over time or the business has new owners or management
    Check the business images you are using and consider refreshing them or uploading higher res versions.
  • Check no-one has made an edit to your listing and changed the businesses’s website to their affiliate link, have seen this too!

Max Holloway:

When it comes to choosing your categories be specific. You have a much better chance to rank for “Fresh grocery store” or “Organic butchers” than for generic terms like “Shop” or “Groceries”.

You should also add photos of the business, or its customers and the people who work there. As well as opening hours and any other useful information such as parking locations.

long island seo

 

If you need assistance in setting up or optimizing your Google My Business account, contact us today. We’re happy to help!

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