Why SEO and Integrated Marketing Should Get Married and Have Babies
While we at SEO Long Island Media like to brand ourselves as an SEO agency, we have always thought of ourselves as a full service marketing agency. We can pretty much handle anything in the world of marketing; from SEO, to Media Buying, Google Adwords and email marketing and deployment. In our ever-changing world of SEO, we have been actively using everything up our sleeves – while keeping things Kosher- to give our clients a competitive advantage. This means using an integrated approach to marketing and not relying upon the original foundation of search engine optimization.
The Changing Landscape of SEO and SERPs
Many of you may have noticed over the past few months that the front page of many search engine results have been rapidly changing: from layout, to displays, to curated results based on location and intent, and more. Since the display and output is constantly changing, it’s important your SEO (or marketing agency) changes too. They should be well versed in user based design and testing, branding, content creation and blog management, local SEO results, responsive design, and many, many more facets of marketing. In today’s internet marketing world, we need to integrate our marketing to stay ahead of the competition.
Aside from SEO, What Can We Integrate?
- Online Ads
- Media Buying
- Social Media
- Banner Ads
- PR and Print
Why Integrated Marketing?
By marrying our current marketing efforts with many areas where we may not be used to taking advantage of, we are building up the potential of bringing in new, fresh visitors. Now, we’re not saying you should pretend you are an expert in an area you are not, because this may actually do damage to your client’s efforts and ultimately, damage your reputation as a reputable marketing agency. But it may not be a bad idea to bring in some talent that can help you with integrating these efforts. Or simply creating new partnerships with local ad agencies or website design companies. Not only will you be assisting in your client’s marketing efforts, but you’ll be building local relationships that will help you build YOUR business too.
To learn more about integrated marketing or for a FREE inergrated marketing consultation, click here.